Kao Corporation (web)
announced on June 15 that they would expand the sales area from January, 2005 all over the U.S. cooking oil " Econa Healthy Cooking Oil ".
The company emphasizes for Econa to have "Feature is to prevent an increase of postprandial levels of blood triglyceride compared to conventional cooking oils and moreover, its ability to prevent the accumulation of fat deposits in the body" .
The brand name in the United States is "Enova Oil".
The company had been selling "Enova" in Chicago and Atlanta since January, 2003. The company explains that they had confirmed consumer needs in the United States to the premium cooking oil as a result.
When selling it, the company emphasizes the point " Instead of stored as fat, much of it is burnt as energy, so you can maintain your healthy weight ".
The company plans to be made and to supply it to the food manufacturer that manufactures dressing and the mayonnaise.
U.S. Food and Drug Administration (FDA) approves as GRAS (generally recognaized as safe) in the United States according to Kao's press release.
The Ministry of Health, Labour and Welfare in Japan has authorized it as
"Food for Specified Health Use"
in Japan.
However, the newly developed food Survey Department association of the food hygiene section association of the the drugs' cosmetics and medical instrument and the food hygiene council of the Health Ministry is requesting Kao of principal ingredient
Diacylglycerol or DAG
on June 16 last year an additional examination concerning carcinogenic promoter.
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-Kao "Healthy Cooking Oil Econa (Enova)"shaking consumers
An additional examination concerning cancer-causing promoter requested
(Warning to life information for consumer" The 18th e-mail magazine on September 5, 2003 by JCPress )