By JCPRESS
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"Aiful Damage Control Nationwide Meeting" filed the request document to Japan Advertising Review Organization, Inc., JARO, a self-regulatory body of advertising, for the advertisement suspensions of the newspaper and the television of consumer loan major Aiful Corporation (Kyoto, TSE: 8515.T) on January 18.
The attorney, the judicial scrivener, and the multiple obligation victim who worried about multiple in nationwide various places of damage by consumer loan major Aiful Corporation started up this group, which representative is attorney Satoshi Kouno.
This group is putting the following points in question.
- Aiful Corporation is displaying only annualized rate in real terms (28.835%). This company is not displaying the setting of the agreed-upon interest rate that violates "Interest Rate Restriction Law" that regulates the usurer.
- This company is not specifying that the debtor doesn't owe the disbursement duty of the payment of the interest rate that exceeds the Interest Rate Restriction Law at all.
This group pointed out, "Aiful Corporation is doing the advertisement only of the image without displaying the most important fact for the consumer to have to learn". And, this group requested the discontinuance of the advertisement from Japan Advertising Review Organization, and requested the countermeasure that displayed the fear of the bankruptcy by borrowing as ""Warning sign".
This group stressed the following points in the request.
- Aiful Corporation is a Tokyo Stock Exchange 1st section listed enterprise.
However, this company is doing a business that is illegal and not proper without defending the law.
- The continuation of the advertisement of such Aiful not only promotes structural damage of multiple consumer loans that are a serious social issues now but also increases person who borrows money from many lenders further.
- The advertisement of this company has finally produced the person who cannot help ending one's own life by a worried debt. The advertisement produces the crime factor by a worried debt. It is extremely an acute problem.
Advertising expense of Aiful Corporation were about 13.7 billion yen according to the request that this group announced for 2004, and it reached about 15 billion yen in 2005. This company declared that it increased advertising expense of the next period for about three billion yen further, and allotted it to television CM strengthening.
This group described in the request, "Needless to say, these advertising expense had been spent on the advertisement of the television, the newspaper, and the magazine that appointed pet dog's Chihuahua and female popular talent".
Japan Consumer Press Feb 1, 2006 No.725 , online published : Feb. 7, 2006
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